DORMA presents new POS exhibition concept
Space-saving modules for installers and the specialist trade
 Ennepetal, Germany. DORMA – international system supplier and world leader for products circling the door – has introduced a modular-designed point-of-sale exhibition concept to facilitate product presentation for installers and other business partners operating in the specialist trade. The new POS display concept is one of the four pillars of the ‘DORMA STARK’ customer support initiative. In introducing this modular exhibition system, the company has enhanced its customer focus at a stroke while also ensuring the high-quality presentation of its range of products from the ‘Security Time Access’ (STA) division. STA offers a comprehensive portfolio for access control, emergency exit security and door management, with locks, mechatronic devices and electric strikes rounding off the programme.
Maximum flexibility for all application requirements
This new DORMA product demonstration concept for the specialist trade is founded on a modular approach offering the same striking and uniform appearance of the company’s world-renowned stand design for trade fairs. Various unitised components, from compact product modules to extensive presentation walls, ensure maximum flexibility and effective application in a broad range of different exhibition settings.
Because the product modules and demo units are independent from the exhibition backdrop, this concept ideally meets every requirement from the small and medium-sized presentation to large shows. In all cases, end customers see the desired product presented to optimum effect – and with hands-on operability, enabling them to investigate its functionality. The DORMA distributor can decide on an ad-hoc basis aligned to the specific requirements of his clientele which components or modules he wishes to include as his point-of-sale display. As in the case of all DORMA products, he can also adapt, update and modify his arrangements at any time.
All the relevant product information is also integrated within the DORMA exhibition system in the form of text and image display modules. The neat, clean and uncluttered presentation ambience, discrete lighting and a uniform, integrated appearance underline the quality of each product and concentrate the minds of potential customers on the essential aspects of the exhibits. The specialist trade is thus provided with the possibility of presenting the DORMA STA product range in a sophisticated, customer-focused fashion for both in-house and external showcasing activities.
Ennepetal, 10 October 2006
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The new modular-designed point-of-sale exhibition concept: The DORMA distributor can decide on an ad-hoc basis aligned to the specific requirements of his clientele which components or modules he wishes to include as his point-of-sale display. As in the case of all DORMA products, he can also adapt, update and modify his arrangements at any time.
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The new modular-designed point-of-sale exhibition concept: The DORMA distributor can decide on an ad-hoc basis aligned to the specific requirements of his clientele which components or modules he wishes to include as his point-of-sale display. As in the case of all DORMA products, he can also adapt, update and modify his arrangements at any time.
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