Award in recognition for DORMA’s contribution to Indo-German economic relations

Ennepetal/Bonn. DORMA has been recognised with a prestigious award presented at the annual conference of the Indo-German Chamber of Commerce (IGCC) held in Bonn. In the presence of 300 international guests CEO Dr. Michael Schädlich received the honour from the Indian ambassador in Berlin, Meera Shankar, for special contributions to the development of Indo-German economic relations. This major accolade was given to DORMA as a result of the establishment of a special sales and distribution system which incorporates significant employee training and support in India. “It is a great honour for a medium-sized company like DORMA to receive this award and at the same time it is a challenge to do even more in India”, said Dr. Schädlich. He pointed out the good cooperation with the IGCC.

Plaudits go particularly to Regional Manager Emerging Markets Christoph Jacob and Country Manager VR Ramesh. The “special sales and distribution system” refers to the DORMA Certified Business Partner concept (CBP) jointly initiated in India. This is an important strategic step in a national economy which, according to the statistics, is likely to advance to the third strongest in the world behind the USA and China by 2020. Based on experience gained from the DORMA System Partners concept in Germany, the CBP project has already generated considerable success during its initial phase of implementation. The objective is to support certified partners in their local market activities, enabling them to introduce a wide range of DORMA products in their project business backed up by an appropriate level of after-sales service. Product familiarisation of the partners also means ensuring that their employees are properly trained with introductory and refresher courses. DORMA has established a professional personnel management capability for this purpose. The training is to be aligned specifically to both quality and the developmental prospects of the future. The cultural differences between the German parent company and the Indian subsidiary have also been given due consideration as a key to successful cooperation. DORMA’s ultimate aim is to build up a staff of properly qualified, motivated staff keen to remain with the company over the long term.

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	DORMA CEO Dr. Michael Schädlich received the honour from the Indian ambassador in Berlin, Meera Shankar, for special contributions to the development of Indo-German economic relations. download view picture