DORMA China opened sixth showroom in Nanjing

On August 22, 2013, DORMA China opened its new showroom in Nanjing, as an important step of the MOVE strategy to build presence in 52 cities in China with 27 showrooms.

DORMA China opened sixth showroom in Nanjing

Shanghai/China: Over 100 customers including distributors, developers, architects and designers visited the showroom on the day for a first hand experience of DORMA brand and products. This is the sixth showroom in China after Beijing, Shanghai, Guangzhou, Hangzhou and Wuhan.

"Since opening our first showroom in Beijing in 2009, it has been a proven strategy to build customer preference by presenting products in showrooms as live demonstration to our customers, who may not readily have the technical knowledge to appreciate why DORMA is better, " said Francis Leung, Director for Region China. In this 175 sqm showroom with office, holistic access solutions are displayed through an integrated product mix.  Visitors can touch and feel products at work to experience DORMA innovation, design and quality. Our well-trained sales associates took the opportunity to explain the competitive advantages of premium and innovative DORMA products like ITS 96 GSR EMF, CS80 Magneo, Beyond, ED 100 with SVP locks, etc.

As Dieter Sichelschmidt, Area President APA, commented, "The showroom shows customers our commitment to invest in the market and service them for the long term. It is an important part of our growth strategy in China for DORMA 2020."

DORMA.  The Access.

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