Premium Access Solutions for Hotels
On average, top hotels give themselves a facelift every eight to ten years – a new look with new furniture, fabrics, lamps and décor in order to adapt to the changing zeitgeist and the tastes of their guests. Public spaces and bathrooms are redesigned every fifteen to twenty years. Because new guests bring new expectations. For example from China: By 2020, it is expected that the number of Chinese guests staying at hotels will rise from 10 million to 100 million per year. “As designers, we work closely with hoteliers to understand their customer profile. Hoteliers rigorously monitor their markets and look to designers to refine and model a product that is responsive to this data,” says Jeff Copolov, Interior Design Director at Bates Smart. The standard required is high indeed: The perfect solution is timelessly beautiful while at the same time unique and unmistakable. While in the 1980s, many hotel chains went for a homogeneous design as an expression of their brand identity, today the fear is that guests will get bored with an impersonal and predictable appearance. The trend is toward a more customized offering – to sub-brands and to tailored, individual design. Authenticity is required, with architecture and interior design fed from local sources, thus enabling the much traveled guest to experience the cultural diversity he or she seeks.
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